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Engaging Sports Fans & Gen Z: The New Playbook

New research on sports viewer engagement from Vizrt

Gen Z is poised to change the world, including how they consume, interact and engage with content - and it is happening fast


To explore this change in viewer engagement across generations we commissioned a study of thousands of consumers and sports fans across the US and UK. The results confirm a seismic change in media consumption habits and content preferences across generations - curious to see the results? Download the eBook now!